I believe the shortest distance between two people is a story. For me, storytelling isn’t just a tactic, it’s the new operating system of enduring brands.

I am an advertising and entertainment creative who has held senior Brand and Marketing positions at MTV, Digital Kitchen and Vice, most recently as Chief Creative Officer at Sid Lee USA. And I obsess over story mechanics.

I’ve built and led multi-discipline creative and design teams delivering award-winning brand platforms, identities, experiences and campaigns.

I don’t believe humans were ever wired for marketing. But we are hard-wired for stories. With a Masters in Film, a passion for world building, and an eye for design, I founded Karakter (and previously co-founded Storyhead) companies built on the belief that the future of marketing lies in storytelling and storyworlds. Emotional universes where brands come alive, audiences can step in as heroes, and every campaign and touchpoint strengthens the emotional bond between the brand and its customer.

I’ve helped companies like The North Face, Lucid Motors, Sony, Warner Brothers, Canada Goose, LA Rams, Guinness, Adidas and Dos Equis re-energize their brands and tell their stories. Along the way I’ve worked with top film, sports and music talent, even a presidential candidate, including Deadpool, Borat (Sacha Baron-Cohen), Pelé, Justin Timberlake and Tom Cruise. I even names the L.A. Clippers stadium.

Alongside my M.A. from London Film School, I’ve been fortunate to collect an Emmy, D&AD, Promax, Media&Marketing and other awards, and to speak at Cannes, Magdalena and onedotzero festivals.

I’m Danish, born in Kenya, raised in London, and now living in LA with my family.