For me, storytelling isn’t just a tactic, it’s the operating system of enduring brands.

I am an advertising and entertainment creative who has held senior Brand and Marketing positions at MTV, Digital Kitchen and Vice, most recently as Chief Creative Officer at Sid Lee USA.

I’ve built and led multi-discipline creative and design teams delivering award-winning brand platforms, identities, experiences and campaigns.

With a Masters in Film, a passion for world building, and an eye for design — I founded Storyhead, a company built on the belief that the future of marketing lies in storyworlds: emotional universes where brands come alive, audiences step in as the heroes, and every campaign becomes part of a larger story.

I’ve helped companies like The North Face, Sony, Warner Brothers, Canada Goose, LA Rams, Guinness, Adidas and Dos Equis re-energize their brands and tell their stories. Along the way I’ve worked with top film, sports and music talent — and even a presidential candidate — including Deadpool, Borat (Sacha Baron-Cohen), Pelé, Justin Timberlake and Tom Cruise. I even got to name the new LA Clippers stadium.

Alongside my M.A. from London Film School, I’ve been fortunate to collect an Emmy, D&AD, Promax, Media&Marketing and other awards, and to speak at Cannes, Magdalena and onedotzero festivals.

I’m Danish, born in Kenya, raised in London, and now living in LA with my family.